Author Archives for zaboura

There’s a perfect storm brewing in the world of customer loyalty… here’s how to get that formula right

How many of those annoying little loyalty cards do you have cluttering your purse? When you’re fumbling around at the bottom of your handbag, do you really feel like a VIP? Purchasing behaviour has changed drastically in last 20 years. ‘The customer is always right’ has formed the customer agenda, and they have far greater expectations from their experiences, over a growing number of channels. Brands are used to the traditional sales funnel, and controlling the information that guides a prospect toward a purchase. That process is now controlled by the consumer, and the sales journey is no longer linear.... View Article