Author Archives for zaboura

New PR skills & exactly what to do with them: a guide for practitioners of the future

PR is facing a bright but challenging few years ahead. Though it used to be a neat split (advertising agency, PR agency, marketing agency), the divide has crumbled and a 2017 USC Annenberg Global Communications study revealed that 87% of professionals do not believe the term ‘public relations’ will describe the work they do in five years. Like the modern British economy, the rich are getting richer, the middle-class is disappearing, and ‘poorer’ agencies must find creative new ways to get by. Budgets may be rising, but so are client expectations of what agencies should provide. Clients are more educated on things... View Article