Author Archives for zaboura

Finding the right influencers for your B2B brand

B2B Influencer marketing is a whole different world, so requires a whole new approach B2B marketing used to be simple. All you needed were some ads in a magazine, a booth at a trade show, a little bit of PR and a few vague figures and graphs. Seismic shifts have divided audiences and outdated these reliable strategies. The buyer’s journey is now long, unpredictable and non-linear, we need new technology to even make sense of it, and the customers make the rules now. They don’t want to read a press release; they want convenience and go read it in their... View Article