Author Archives for zaboura

The secrets to surviving a social media meltdown

Roughly 70-90% of your customers are on social media, and becoming increasingly vocal about their interactions with brands. Remember musician Dave Carroll’s ‘United Breaks Guitars’? (and that was just the start for them). Prospective customers will be watching carefully and making decisions about whether they want to do business with you. 92.5% of companies are letting their customers down on social media. 67% of Twitter’s 310 million active users have reached out on the platform to a brand to get help or service. That’s nearly 208 million people, 53% of whom expect a response within 1 hour. Shockingly, 58% of... View Article