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In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.


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What we do
Business software provider UNIT4 focuses on increasing customer engagements to drive growth using social intelligence (CL)
on 26 November 2014 at 3:10 pm

Business software provider UNIT4, sets sights on becoming the world leading people-centric software for the services sector, with the help of social intelligence platform, Artesian Solutions

UNIT4 becomes the latest customer to sign with Artesian Solutions. UNIT4, the global leader in software solutions that enable business, will use Artesian, to help the company drive its core values; of customer centricity, developing an ecosystem of business partners and business growth through customer engagement.

Artesian Solutions will, on one convenient cloud-based platform, provide executives from across UNIT4 with real time and actionable information on prospects and existing customers. The Artesian solution extracts information from a variety of sources including press articles, social media and corporate data, filtering this into relevant information giving sales a reason to connect.

Through this, Artesian will provide the sales team with the ability to increase their lead flow while also decreasing sales lead and research time.

UNIT4 is already making considerable headway in the competitive ERP market with recent wins that include Middlesbrough Council, the University of Bristol and Denplan. With the purchase of Artesian, UNIT4 will continue to support this on-going success.

“UNIT4 has substantial momentum,” said Helen Sutton, Sales and Marketing Director for UNIT4 Business Software in the UK and Ireland. “We are not resting on our laurels, Artesian will provide our sales teams with the information they need to prospect and progress sales faster. It is also aligned to our strategy of solution selling – if we have a greater understanding of the challenges our customers face then we can have more relevant and useful conversations with them.”

The Artesian Solutions service will enable UNIT4 to:

  • Rapidly respond to relevant business triggers and connect through the Artesian social gestures which ensure conversations were always relevant to the customers’ business
  • Develop credibility with the customer and prospect through timely, relevant, accurate and commercially valuable interaction, therefore deepening relationships and decreasing attrition rates
  • Ability to work collaboratively and pool industry and account knowledge with colleagues “We’re excited to be working with UNIT4, Artesian has helped many of its customers to grow exponentially and engage better with customers and prospects. Artesian promotes positive sales behaviour, which will benefit UNIT4 – leading to timely actions around business requirements, which would mean that their sales teams avoid lengthy RFP processes they have entered without setting the criteria” commented Andrew Yates, CEO at Artesian Solutions.


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