UNISTELLAR ENVISION KICKSTARTER CAMPAIGN
With just 3-weeks to generate game-changing results, Zaboura took on the Kickstarter launch campaign for smart telescope company, UNISTELLAR’s ENVISION Smart Binoculars.
We quickly secured top-tier coverage in the UK & US. (Forbes, NY Times, Venture Beat, T3) helping to generate almost half of the required funding overnight, and quickly smashing the £2.5million target.
NETGEAR BEST-IN-CLASS
Zaboura was tasked with delivering standout PR and marketing campaigns for NETGEAR across various product categories. Through targeted efforts, we achieved an astonishing four times the coverage of the previous agency, garnering a total circulation of 4.5 billion in just a few months, and solidifying NETGEAR’s position as a leader in the tech space.
PR LAUNCH FOR START UP WEEZY
With a tight budget and a bold vision, Zaboura launched WEEZY, a game-changing start-up in the online grocery market. We provided exclusive access to WEEZY’s innovative ‘dark stores’ for top journalists, resulting in an impressive 910 pieces of press coverage.
Our efforts reached a staggering 4.6 billion people, with standout features in The Guardian, BBC, and CNBC, effectively putting WEEZY on the map and proving that strategic visibility can disrupt a crowded market.
STRATEGIC PARTNERS FOR HYPERX
Faced with the challenge of expanding its audience, we partnered HYPERX with one of the UK’s largest retailers while leveraging the power of influencers on platforms like TikTok. Within a short timeframe, our strategic approach led to a remarkable 40% sales uplift and introduced HYPERX to a fresh, engaged audience.
GOODWOOD FESTIVAL OF SPEED
In a mission to spotlight the Future Lab at the Goodwood Festival of Speed, Zaboura organised a strategic press trip that brought 18 top-tier journalists to experience this cutting-edge tech showcase.
Our targeted outreach secured high-impact coverage across national, TV, radio, and tech publications. We transformed the Future Lab into a headline feature, ensuring that Goodwood was recognised as a hub of innovation and excitement