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In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.

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Jay Jay
on 12 February 2015 at 5:46 pm

Are you a Cara or a Kendall? Find your favourite supermodel look with YouCam Makeup

A beauty App is encouraging users to try on makeup looks of their favourite top models to get into the spirit of London Fashion Week launching next week.

The YouCam Makeup App recreates makeup styles of supermodels such as Cara Delevingne or Kendall Jenner and lets users apply them on their selfie’s to try out the catwalk-inspired makeup looks.1

The App’s creators have analysed hundreds of supermodel makeup styles to come up with some of the most trademark characteristics such as Cara Delevingne’s signature golden smokey eyes or Giselle Bündchen’s sun-kissed makeup glow among others.1

fashion week

As part of the campaign, makeup enthusiasts are encouraged to enter their supermodel makeup selfies into a global competition to show off their Fashion Week Supermodel Look. To participate, users simply need to download the YouCam Makeup App, create their favourite supermodel look and share it on Facebook with the hashtag #youcamsupermodel. They can also submit camera-ready looks on Twitter or Instagram until the competition ends on 24 March 2015.

“2015 Spring Fashion Week is expected to feature more fashion friendly technology than ever before this year, and YouCam Makeup perfectly illustrates how technology is transforming fashion and style,” said Alice H. Chang, CEO of CyberLink. “We can now experiment with an unlimited number of makeup looks in seconds – this is smart and empowering, the very essence of what fashion is all about.”

Downloaded more than 8 million times since its launch last summer, YouCam Makeup harnesses the latest facial detection and skin analysis technologies to create realistic cosmetic overlays on selfies and portrait photos. The App features a complete set of true-to-life makeup effects including eye shadow palettes, lengthening and volumizing mascaras, eyeliners, lipsticks, blush and foundation as well as flawless skin effects.

1Cara Delevingne, Kendall Jenner and Gisele Bündchen are not affiliated with CyberLink in any way.

App Availability

YouCam Makeup is available for free on the App Store and Google Play. YouCam Perfect is also free on both the App Store and Google Play.

To learn more about CyberLink’s family of mobile Apps, please visit CyberLink App Zone.

About CyberLink

CyberLink (5203.TW) is a world leader in multimedia software design. Since 1996, CyberLink has transformed how people enjoy and create media on PCs, mobile devices and in the Cloud. The company’s award-winning products are sold to all major PC manufacturers as well as millions of customers worldwide. Headquartered in Taipei, Taiwan, CyberLink also runs regional operations through offices in the US, Japan, Europe and Asia-Pacific territories. Further information about CyberLink can be found at cyberlink.com.

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Zaboura Communications | Rafal Kwiatkowski or Diana Mitra at [email protected]  / [email protected]  | phone: +44-0203-588-0804

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