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We cut through the noise and get your brand noticed.

In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.

 

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What a week for Thalmic Labs…
on 28 January 2016 at 11:49 am

myo

So last weekend we had some amazing coverage  for Thalmic Labs and their Myo gesture control armband. We’ve been working on this story for a while now and have achieved fantastic media response all round. But just last weekend, we managed to get over 20 pieces of coverage and mainly in national press and TV. That’s a pretty amazing result for a product that has been out for almost 2 years with no news, but we secured coverage on the BBC, Sky, ZDNet, Cnet, Stuff, T3, to name a few.

Myo is an awesome product  and is really game changing , it reads the electrical impulses in your arm to give you hands-free control of your digital world, letting you control applications like iTunes, Netflix and PowerPoint as well as your smart home, video games and even drones, all with the flick of your wrist. But it’s more than just a convenient hands-free gadget that makes you look cool. The potential of Myo is limitless, and the recent medical applications are particularly astounding: check out this video of the man who uses Myo to achieve more intuitive and natural control of his prosthetic arm. It’s inspirational to see technology making a difference to lives like this, and we’re proud that we could play a part in telling this incredible story. It’s going to be very exciting to see what further research into using Myo in such areas could bring about.

We love the clients we have and love innovative and challenger brands … if you fit any of that description, then call us .. We know how to turn the coverage tap on for you!

You can contact me on newbusiness2zaboura.com

 

 

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