BOSTON BITES

A Zaboura-run series of events designed to bring together some of the world’s brightest minds and the thought leaders of today, to tackle the biggest issues facing technology in the 21st century.​ From panel discussions to an AI conversation-based cook-a-long, we were able to push our client’s brand to the forefront of the conversation.

In a cook-a-long event we were able to host Lord Holmes of Richmond, Christine Foster from the Alan Turing Institute, Adrian Wander, and more to get their insights on strategies to scale up the UK’s AI research, talent and training.

iQuila - Digital Security in Schools

iQuila’s private VPN service has allowed students to access the school filtering service, which is typically very expensive. The main goal was to gain coverage in nationals, TV and perhaps radio, about the service, because no one had seen anything like it before. We created two press releases, one with a national approach, and one with a technical focus, to send to tech publications. We secured national coverage on Yahoo News UK, and regional opportunities and coverage with the Lancashire Telegraph and Quinton Observer and even a BBC
Radio Lancashire interview, using a three-pronged approach.

We secured 14 pieces in total, with a reach of 181,400,000, including Forbes and Tech Radar Pro.

SENTRYBAY

Created and executed a targeted social media campaign to leverage interest in Sentry Bay’s Zero Trust White Paper, which encouraged businesses to protect their assets by securing end point devices.

Flexound - Augmented Audio Cinema Seat

Flexound’s Pulse Seat delivers cinematic excellence without speakers. Zaboura was instrumental in getting this amazing product the coverage it deserved even securing a place in The Gadget Show: Big Book of Cool Stuff.

36 pieces of coverage with a total reach of 121,866,768

KINGSTON - KIWY RADIO CAMPAIGN

By creating engaging and educational content we put the Kingston brand in the mind of both consumer and business users, in terms of encryption on Kingston products. We had a total weekly reach of 31.7 million with 1 hour and 2 minutes of coverage. We secured a total of 8 items of coverage, 3 News Networks, 2 National Stations, 1 Major Station and 2 Leading Stations.