LOLLIPOP - STARTUP
We launched Lollipop to nationals, trade media, and business start-up funding
news. The first stage of the campaign involved a press release focused on
Lollipop’s £5million raise in the development of its alpha program, and a call out
for beta testers. We leveraged founder Tom Foster Carter’s background as COO of
Monzo as a stepping stone to get in front of the media.
The total circulation was 500,000, and we secured 11 pieces of coverage, in The
Grocer, UK Tech News and others, plus interviews with Business Insider, City
A.M., and Forbes.