We help get your brand noticed by spotlighting your vision…

 

WEEZY - STARTUP

Massive PR launch campaign delivered huge category share of voice for startup Weezy, on a much smaller budget than competitors, to truly disrupt the category and place them in pole position within national newspapers, radio and international TV.

We secured 910 pieces of press coverage, with a potential reach of 4.6 billion.

 

LOLLIPOP - STARTUP

We launched Lollipop to nationals, trade media, and business start-up funding
news. The first stage of the campaign involved a press release focused on
Lollipop’s £5million raise in the development of its alpha program, and a call out
for beta testers. We leveraged founder Tom Foster Carter’s background as COO of
Monzo as a stepping stone to get in front of the media.


The total circulation was 500,000, and we secured 11 pieces of coverage, in The
Grocer, UK Tech News and others, plus interviews with Business Insider, City
A.M., and Forbes.

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STRATEGIC PARTNERS FOR HYPERX

We helped HyperX unlock a new audience and reach new consumers to grow the brand. We facilitated the founding of relationships with one of the the UK's largest retailers by engaging influencers on all social platforms including TikTok.

Delivered a 40% uplift in sales.

 

GIGABYTE - AERO AND AORUS LAUNCH

We publicised Gigabyte’s launch of AERO, appealing to a more creative demographic, and AORUS, which are high quality gaming laptops. Review units were sent to relevant media including gaming to gaming titles, creative to consumer tech, creative and creative professional titles.

We secured 39 reviews, with 50% (16) of reviews resulting in an award.

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NETGEAR BEST IN CLASS

We have created cross-category PR and marketing campaigns to ensure unique comms for each product category to generate maximum coverage. We exceeded expectations by generating 4x coverage from the incumbent agency.

Achieved a coverage circulation of 4.5 billion within months.

 

GOODWOOD - FESTIVAL OF SPEED.

Zaboura was instrumental in organising a press trip at Goodwood Festival of Speed with a focus on FoS Future Lab. Most journalists had heard of Festival of Speed but were unaware of the FoS Future Lab until Zaboura’s outreach. Journalists in attendance were mainly tech media from national, TV, radio, influencer and technology publications

18 journalists from 18 outlets attended the Festival of Speed Future Lab.